Zip’s AW Direct is more than just a marketplace for transportation and truck equipment. They sell, maintain and custom-build the truck equipment you need to be successful. They provide the best products and replacement parts for you to stay running strong. They accommodate a huge range of industries—from towing, utility, municipality, recovery and emergency to truck experts, car enthusiasts and weekend warriors.

They create a marketplace for transportation equipment, providing the services necessary for its purchase, maintenance and disposition.
Their goal to raise the quality of life of those in the towing, hauling and service industries by helping to implement innovations and technological advances through "World Class" service, workmanship and support.

They specialize in the sale and financing of automotive towing equipment, industrial hauling solutions and service bodies, including a wide variety of new and used tow trucks, wreckers, industrial and car carriers, multi-car haulers, industrial trailers and related equipment. Based in New Hampton, Iowa — Zip's AW Direct has a modern 95,000 square foot facility consisting of warehousing, shop area, sales offices, retail parts department, large enclosed blast room and four environmentally-approved downdraft paint rooms.