Cabela's is the World's Foremost Outfitter. Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock trades on the New York Stock Exchange under the symbol “CAB.” As the World’s Foremost Outfitter, Cabela's passionately serve people who enjoy the outdoor lifestyle by delivering innovation, quality and value in their products and services. Cabela's pride themselves on bringing to their customers quality hunting, fishing, camping and related outdoor products at a competitive price.